Mission
Why we exist
We design tailor-made journeys and accompany every traveller, from the first question to the return home.
Travel with certainty.
Who we are
An agency with an address, a phone number and a name
Seven years accompanying travellers from the shores of Lake Chapala.
Our story
We started in Ajijic and we are still here
Lago Travel Services — or just Lago Travel, as half of Lakeside calls us — was born in Ajijic, a Pueblo Mágico on the shore of Lake Chapala, with a simple idea: that planning a journey should not have to be a solitary errand in front of a screen. In seven years we have become a point of reference for tourism in the region, and we got there by the slowest and most solid route there is: one happy client telling another.
Today we organise guided tours across every continent, holiday packages and journeys designed from scratch, for families, couples, schools and companies from the lakeside and from Guadalajara. We work in Spanish and in English, because a good part of our community arrived in Ajijic from another country and deserves exactly the same clarity.
What has not changed is the office. It is still on Carretera Oriente, with the door open, and that is where you can sit down and go through your itinerary with the person who wrote it.
Our guiding idea
We do not sell trips. We design journeys you can count on.
It is the sentence we measure everything against. If a proposal only communicates a destination and a price, it is not doing its job.
Where we are going
Mission and vision
Revised in 2026 so that they say what we actually do, rather than what any agency would say.
Vision 2029
Where we want to get to
To be, from Ajijic, a point of reference in tailor-made travel: the agency our clients come back to and recommend, wherever they are, for the quality of the journeys we design and not for the price we advertise.
Our values
What we do not negotiate on
Qualities proven by what we do, not by what we say. Internally each one is measured against indicators; here you have the name and what it means.
Certainty
The client decides with complete and truthful information: what they are buying, what is not included and what risks the journey carries — even when telling them costs us the sale.
Responsibility
We answer for every journey from the first question to the return home, not only up to the moment the ticket is issued.
Closeness
Every client has an advisor who knows them by name, by their history and by their preferences, not by their booking number.
Formality
Everything we sell is backed by the law, by our trade association and in writing.
Care
Every journey is designed and checked as though we were the ones travelling.
Positioning pillars
Where you will notice the difference
What sets us apart in your eyes. Each pillar is the visible face of one or more of our values.
Expert advice
Behind every journey there is a person who knows the destination. We give you the honest recommendation, even when it means selling you less today.
Values behind it: Certainty · Care
A real presence
You find us in an office in Ajijic, with opening hours and a name on the door. And you find us during your trip: if something happens, your advisor answers, not a call centre.
Values behind it: Closeness · Responsibility
Formal backing
A member agency of AMAV and registered with Mexico's Ministry of Tourism. Contract, tax invoice and insurance; never a verbal arrangement.
Values behind it: Formality
Experience over price
First we explain what your journey includes, then what it costs. The value lies in being accompanied the whole way.
Values behind it: Certainty · Responsibility
Who we serve
Four different ways of needing a travel agency
Each one has its own rhythm, its own language and its own internal process.
Travellers from the lakeside and Guadalajara
They want someone to sort it out and give them certainty. They value being able to walk into an office and speak to a person.
The expatriate community of Ajijic and Chapala
They travel often and value being dealt with in person. We look after them in English too, with exactly the same clarity.
Schools and institutions
Before price, they are buying safety, protocol and formality. We hand over the complete file before departure.
Corporate groups and incentives
They need flawless logistics and a single point of contact. One named person, from the quote to the invoice.
How we work
Four steps, with no surprises along the way
Step 1
We listen
You tell us where you want to go, with whom, when and on what budget. If you are not yet sure, that works too.
Step 2
We propose
You receive a formal quote in PDF with two or three real options and exactly what each one includes, point by point.
Step 3
We book
We hold the places with a deposit so you can decide calmly. A payment plan if you need one, and a contract in every case.
Step 4
We accompany
Documents, reminders and a contact available while you are away. The follow-up does not end when you take off.
Verifiable backing
Our credentials, in public
Both registries that accredit us can be consulted online, without asking our permission.
Ministry of Tourism
National Tourism Registry
We operate under the standards set by Mexico's Ministry of Tourism. Current certificate number:
041403096F042 Check the RNT registryAMAV Occidente A.C.
Member agency, verified
Lago Travel Services appears as an active member in good standing in the association's directory.
2026 certificate View the AMAV certificate
Come and meet us
The office is open
Carretera Ote. 58C, Ajijic. Monday to Friday from 9:00 a.m. to 5:00 p.m. and Saturdays from 9:00 a.m. to 2:00 p.m. We would be glad to see you in person.